Prateek is a Blockchain enthusiast, investor and veteran Internet Marketer. As the Founder & Chief Marketing Officer at 5ire Prateek is responsible for the company’s marketing efforts and global growth. He conceptualised the proprietary 5ire consensus mechanism and reward protocols, that is the world first consensus that rewards sustainable Practices financially. He is a firm believer that technology is the answer to sustainability issues of the world and aims to align businesses with the UN’s sustainable development goals.

In his internet marketing days, Prateek clocked 8-figure affiliate revenues and helped incubate many startups. He founded Kaching Media in July 2010 and multiple internet marketing companies.

Prateek holds a degree in BTech, Computer Science from SRM University. He is a heavy proponent of work life balance and healthy living.