Gai Sher

@ Senior Counsel, Greenspoon Marder LLP, CEO, Founder, SHER INC.

Gai Sher is Senior Counsel in the Innovation and Technology practice group, as well as the Corporate & Business and Entertainment & Sports practice groups at Greenspoon Marder LLP. Ms. Sher concentrates her practice on representing and advising startups, emerging growth companies, brands, creators, and executives in media, technology, fashion, mobile applications, e-commerce and NFTs, blockchain, and other Web3 protocols,   in all aspects of commercial transactions.

Originally from Israel, Ms. Sher is a native Hebrew speaker  and with an understanding of the Israeli marketplace, Ms. Sher assists clients in identifying investment opportunities and represents U.S. and Israeli companies to establish strategic partnerships and potential joint venture connections.

Prior to joining Greenspoon Marder, Ms. Sher was the Director of STX Entertainment’s Business and Legal Affairs group, handling diverse practice areas, and having notably worked on the motion picture films  Hustlers, Bad Moms, The Upside, The Gentlemen, Den Of Thieves, Molly’s Game, and National Champions. Before joining STX Entertainment, Ms. Sher worked at Sony PlayStation supporting the launch of the PlayStation Vue, working on network digital distribution agreements with Turner Broadcasting, NBC, CBS, and Discovery. 


Outside of her legal work, Gai is also the Founder & CEO of SHER, INC. , the first Web2 to Web3 bridge social platform, to be built on chain. SHER is the bridge to the future with a new dimension of social platform, designed to tap directly into the most fundamental elements of consumer DNA and environment design. Surpassing the stale interfaces and limitations of its predecessor Web2 platforms, SHER redefines what it means to present oneself to the world, unlocking creativity and imagination through its never before experienced technology in the social platform space. This platform targets the hundreds of thousands of brands and companies in the consumer products space who are eagerly looking for effective, low-barrier ways to get involved in the Web3 space without losing their customers or abandoning their brand, and the billion daily active users on web2 social platforms who are ready to experience Web3 technology without off-putting, high-barrier gamer-friendly only interfaces and UXs.


Ms. Sher is a sought after resource to discuss topics around web3 l, NFTs, and related topics. Ms. Sher has been published, quoted, and featured in numerous publications including Bloomberg Tax, Business Executive, Billboard Magazine, Cointelegraph, The Fashion Law, and Law360 to name a few. Ms. Sher’s trailblazing efforts to lead the Web3 and innovation community has positioned her as one of the top thought leaders in the industry. Ms. Sher has produced and assisted in the organization of highly curated events in connection with the largest NFT conferences in Miami and New York. Ms. Sher participates in and has led conversations on panels with other NFT and Web3 thought leaders on topics such as “Women in Web3”, “New Developments in Web3”, and “IP and NFTs”. 


She was recently also named on the National Law Journal’s 2022 Cryptocurrency / Blockchain / Fintech Trailblazer’s List, which will be published in September 2022.